“KPop Demon Hunters” is now Netflix’s most-watched movie of all time. The animated musical has racked up 236 million views, passing “Red Note” and “Carry-On” on the streamers’ Top 10 list.
The movie, which follows an idol group that doubles as demon hunters, has exploded into a cultural phenomenon in a few short weeks. Its success has many questioning why Sony sold the rights to Netflix before its release.
Breaking records on Netflix
If you are just hearing about it now, you may be wondering why the film is suddenly everywhere. However, its popularity has been building steadily since its premiere on June 20.
Deadline reports that the most recent three weeks marked nearly zero percent audience decline, a rare achievement for any Netflix film. That kind of consistency explains why the movie has stayed near the top of the charts week after week.
From streaming to sing-alongs
Fans are not just watching from home. A sing-along version debuted in 1,700 theaters last weekend, clinching the No. 1 spot at the box office. Box Office Mojo estimates an $18 million worldwide haul from that short run.
The soundtrack is proving just as popular as the film. Four of its songs are now in the Billboard Hot 100’s top 10 — the first time any soundtrack album has managed that feat.
While Sony produced the film, it sold the rights to Netflix for about $100 million, according to Forbes. With the combined success of box office events and streaming dominance, many see the deal as a massive win for Netflix.
Why is it so popular?
The film blends two popular obsessions: K-pop idol culture and supernatural fantasy. The girl group fights demons to protect their fans when they aren’t performing in stadiums.
The audience isn’t limited to kids. Older viewers embraced the film, thanks to layered storytelling about identity and belonging. The story’s protagonist, Rumi, experiences a journey of self-acceptance that resonates with some LGBTQ+ viewers.
That broad appeal has fueled its global momentum.